This NOC code is for the unit group of Professional Occupations in Advertising, Marketing, and Public Relations. The new code of 1123 NOC code is 11202 NOC code. These professionals are somewhat like financial and investment analysts, 1112 NOC code because they also carry out analytical work. Let’s dig deeper about these professionals and know what their major job roles are.
1123 NOC Code- A Brief Intro
The professional occupations in advertising, marketing, and public relations is a unit group which consists of workers performing a number of various tasks. One of their major job duties is to analyze, develop, and then implement communication strategies. These strategies are also promotional in nature, and consist of information programs.
Moreover, they perform a number of other tasks such as publicizing events and activities; analyzing whatever the advertising needs are, and developing appropriate advertising and marketing plans. Professionals in these occupations also need to maintain media relations on behalf of the government, individuals, writers, businesses, organizations, athletes, performers, and such talented individuals.
Marketing and consulting firms hire them, or it could be corporations, advertising agencies, social agencies, public interest groups, associations, galleries, government, museums, and also cultural and other organizations. And, they could also be self-employed.
Sports agents, entertainment and literary agents are also a part of this group. Next let’s check out what we have been waiting for.
Main Job Duties: 1123 NOC Code
- They develop strategies and related content so that they could develop, direct, and do digital marketing as well as advertising campaigns and then implement them.
- They assess the characteristics of services or products which need to be promoted so that they could figure out the marketing and advertising needs of the establishment.
- One of their job roles is to maintain and develop social media accounts. This includes managing customer reviews and testimonials.
- They give advice to clients on various aspects of advertising, marketing, or sales promotion opportunities as well as strategies.
- Also, they manage post campaign analysis so that they could measure and report on advertising and marketing metrics.
- They first develop, then implement before they could evaluate public relations strategies and programs which are designed to inform clients, employees and the general public of all the initiatives and policies of the government, businesses, and other organizations.
- Moreover, they develop and organize meetings, workshops, ceremonies, and such events as well as programs for the purpose of publicity, information, and fundraising.
- They conduct public opinion and attitude surveys to identify interests and whatever the concerns of the important groups are.
- They also prepare or oversee the preparation of briefs, reports, speeches, bibliographies, websites, presentations, and press releases.
- These professionals also manage special publicity events and promotions for both external and internal audiences.
- They also arrange news conferences, interviews, and other media events.
- Professionals in marketing and advertising also have to act as a spokesperson for an organization and answer both oral and written inquiries.
- They represent and also act as an agent for individuals with some particular occupational expertise or talented individuals.
- They assist when it comes to preparing reports, brochures, newsletters, and such other materials.
- Also, they prepare or even oversee the preparation of literary, sports, performance or other contracts.
Job Positions Under 11202 NOC Code
- Actor Agent
- Advertising Account Executive
- Advertising Account Manager
- Advertising and Promotions Coordinator
- Advertising and Promotions Specialist
- Advertising Campaign Organizer
- Advertising Consultant
- Advertising Specialist
- Affiliated Stations Relations Administrator
- Art Educator – Museum
- Artist Agent
- Artistic Agent
- Assistant Brand Manager – Advertising
- Assistant Press Secretary
- Athlete Agent
- Athletes Manager
- Author’s Agent
- Book Publicist
- Boxing Promoter
- Career Agent
- Casting Agent
- Casting Agent for Extras
- Communication Officer (Except Emergency Services)
- Communications Adviser
- Communications Consultant
- Communications Expert
- Communications Officer (Except Emergency Services)
- Communications Specialist
- Community Information Officer
- Development Officer – Fundraising
- Development Officer – University
- Digital Advertising Specialist
- Digital Marketing Consultant
- Digital Marketing Coordinator
- Digital Marketing Project Manager
- Entertainment Agent
- Event Marketing Specialist
- Financing Officer – Fundraising
- Fundraiser
- Fundraising Campaign Consultant
- Fundraising Campaign Organizer
- Fundraising Consultant
- Fundraising Organizer
- Information Consultant
- Information Coordinator
- Information Officer
- Information Service Coordinator
- Literary Agent
- Marketing Consultant
- Marketing Consultant – Advertising
- Marketing Coordinator
- Marketing Project Manager
- Marketing Specialist
- Marketing Specialist – Advertising
- Media Coordinator
- Media Events Coordinator
- Media Relations Coordinator
- Media Relations Officer
- Museum Education Officer
- Museum Educator
- Musicians Agent
- Performers Agent
- Press Agent
- Press Secretary
- Product Manager – Marketing
- Promotion Strategies Consultant
- Public Affairs Officer
- Public Affairs Officer – Canadian Armed Forces
- Public Relations Agent
- Public Relations Consultant
- Public Relations Coordinator
- Public Relations Officer
- Public Relations Practitioner
- Public Relations Press Agent
- Public Relations Press Secretary
- Public Relations Representative
- Public Relations Specialist
- Publicist
- Publicity Agent
- Publicity Coordinator
- Publicity Information Officer
- Recreation Association Information Officer
- Sales and Promotions Coordinator
- Singers Agent
- Social Media Coordinator
- Social Media Specialist
- Specialist- e-Media Advertising
- Spokesperson
- Sports Agent
- Stations-Relations Administrator
- Student Recruiter- Post-Secondary Education
- Talent Agent
- Talent Representative
- Theatrical Agent
- Theatrical Business Agent
Job Positions Excluded
- 51111- Authors and Writers (Except Technical)
- 41402- Business Development Officers and Market Researchers and Analysts
- 12103- Conference and Event Planners
- 10022- Advertising, Marketing and Public Relations Managers
Employment Requirements
- To become a professional in advertising, marketing, and public relations, you need to have a university degree or college diploma in: business marketing, communications, public relations, museology, journalism, or a discipline related to this matter.
- Those who are in public relations may need an APR (Accredited in Public Relations) designation.
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